Peter Hoekstra

Developing digital assets and bring them to market is the essence of our company. For startups, companies we founded or for clients. This presentation is a practical guide on the do’t, dont’s, tips and trics while executing value creation. With a lot of examples.

Peter Hoekstra has been an entrepreneur in digital businesses since 1997. He was co-founder of a large dutch Internetcompany called NetlinQ that has later on merged with Lost Boys, a well known international internet company. He has (co)founded several successful companies in digital business such as a digitalmarketing agency (blu-brand.com) and companies like expatica.com, exmachinagroup.com and groenbalans.nl. He has an expertise in building brands and propositions. In 2011 he relocated to the east of Holland and co-founded Briegel. Briegel builds brands and business. In the last 5 years they (co) founded companies as scisports.com, 20face.com and datacadabra.nl as well as building branding and communication campaigns for companies like Saxion.nl. Stibat.nl, TNO, Rijskwaterstaat and Nsecure.com.