VP Global eCommerce | Miele X
How Miele drives Digital Business with Miele X Amsterdam
What does Miele do to accelerate its digital business? The new hub, Miele X, in Amsterdam, is accelerating Miele’s business, developing digital capabilities and infusing a new way of working in the organization to become the digital industry leader with a profitable and scalable business.
Short CV:
As the Vice President Global eCommerce at Miele, Malte Blumenthal driving the digital transformation and growth of the company's direct-to-consumer (D2C) business across more than 50 countries. He leads a team of over 100 digital professionals who create and optimize the eCommerce platform, products, and operations that deliver value to our customers and stakeholders.
With over 15 years of leadership experience in eCommerce, digital marketing, and product development, Malte has a proven track record of building and scaling successful online platforms and businesses in diverse and competitive markets. At his previous role as the Senior Vice President eCommerce at CTS EVENTIM AG & Co. KGaA, he managed the eCommerce platform for Europe's market leader in ticketing, serving more than 22 countries. He also oversaw the online marketing, performance marketing, CRM, and customer experience management functions, ensuring high-quality and consistent service delivery and customer satisfaction.
