Deniz Ficicioglu

BettaF!sh tastes like fish, looks just like fish and is an all-rounder, just like the original from the tin. The biggest difference? Based on seaweed and plant proteins from field beans and peas, BettaF!sh products are the most delicious vegan tuna alternative on the market - 100% plant-based, rich in protein and free from soya and wheat.

Why seaweed instead of tuna?
Germans eat 14 kilograms of fish a year. That's too much - for people and nature. German environmental organisation Deutsche Umwelthilfe, WWF, Greenpeace: all experts agree that we should consume less fish and seafood. Tuna is the second most popular fish species after salmon. 43 per cent of global stocks are overfished, which means that more is being caught than is growing back. Tuna is a German favourite and 80 percent of it ends up in cans.

The sustainable solution: seaweed. They provide authentic sea flavour and important nutrients, come without resources such as
resources such as arable land, fresh water, fertilisers or pesticides and help our ecosystem to regain its balance.
balance. They are a so-called good impact food.

Short CV:

Deniz Ficicioglu, born in Münster, has a B.A. in Business and Social Communication and is the author of two cookery books on sugar-free, vegan nutrition. In Turkish, "Deniz" means the sea - so her destiny at BettaF!sh was pre-programmed. In addition to her successful cookery books, she has also worked with food start-ups such as Kitchen Stories and researched the future of food at HERMANN'S. Product development, brand management and culture are her superpowers. She was also named one of V-Label's "Food Heroes" and EY's Entrepreneurial Winning Women 2022.