Hamburg, summer 2012: The staff in the tagesschau editorial office are preparing for the evening news broadcast. 90% of the employees – editors, graphic artists and cutters – are working towards the linear TV programme that runs every day at 8 pm.
Hamburg, 2020: In the new cross-media news house, service providers from TV, tagesschau.de, news app and social media are discussing the hot topics of the day and devising strategies for their respective channels. In addition to the TV news, tagesschau now reaches a large share of its audience via digital channels. It has become the most successful news brand in Germany and one of the country’s top 20 iconic digital brands with over nine million followers on Instagram, YouTube, Facebook, Twitter and TikTok.
10 key decisions have paved the way to (digital) success – and they will form the basis for an exciting forum!
Patrick Weinhold manages the social media editorial team at tagesschau. He has been helping to develop the newsroom’s digital channels since mid-2013 and has been responsible for tagesschau’s social media strategy and content since early 2016. During this time, tagesschau has anchored its position as Germany’s most successful news brand on third-party platforms.
In addition to accounts on TikTok, Instagram, YouTube, Facebook, Twitter and various messenger services, Patrick Weinhold’s editorial team has also made award-winning social media productions such as “Throwback89” to commemorate the fall of the Berlin Wall, which won the German Award for Online Communication in October 2020. In March 2020, the tagesschau editorial team won the Golden Blogger Award for the “Best TikTok Account of 2019”.
Patrick is a member of the Digital Steering Committee of the European Broadcasting Union (EBU), where he acts as the elected German ambassador for ARD and ZDF. The committee provides European media providers with advice and support for digital transformation processes.