What are the opportunities but also the challenges regarding digitalisation in SMEs? What contribution can a good digital experience make to your economic success? Find out the answers to these questions and which digital trends are currently emerging in this lecture.
Monika Schütz is Head of SMEs and responsible for Adobe’s Digital Experience Go To Market for SMEs in Central Europe.
Various management positions over the last 20 years on the customer, service provider and now manufacturer side make her a proven expert in digital strategy, eCommerce, content management, UX & UI design. Her view on the business success of such digital strategies always starts from the customer and builds bridges between the different departments of the companies. Combined with her experience in classic and agile project management methods, she stands for a holistic approach to digital experience.