Melanie Wagenfort

The bottles of champagne start popping – the first round of funding is in the bank and the real work can finally get under way. In this session, Melanie Wagenfort will offer candid insights into the development of a fashion tech start-up and describe the challenges and successes in the first year since Brajuu was founded and obtained pre-seed funding.
The session will focus on the establishment of a remote team, the founder’s mindset and how to ensure successful cooperation between SMEs and start-ups.
Melanie Wagenfort is the co-founder and managing director of Brajuu GmbH. Brajuu is developing a piece of online bra fitting technology and operates a marketplace for perfectly fitting lingerie. Before co-founding the company, Melanie held numerous positions in management consultancies in London and Hamburg and in the financial sector.