Boris Redlich

shopware AG
Director Sales
How digitalisation is driving innovation in e-commerce

Shopware has always created unique shopping experiences in the digital world. Together with the Wortmann Group, which has established itself as one of the leading shoe production companies in Europe, Shopware has carried out a unique project that revolutionises the entire sales and distribution process. The main features of the project and the takeaways for the digitalisation of trading companies will be presented in this talk.

Short CV:

Boris Redlich is a business graduate with a degree in International Business Studies. He is responsible for developing customer-oriented sales strategies at shopware AG. In addition to his international experience in Chile and the USA, Boris Redlich has over 20 years of sales and management experience with companies such as General Electric, Siemens AG and Insight Technology Solutions. Before joining shopware AG, he enjoyed tremendous success in expanding and professionalising sales processes for a market-leading provider of HR management software.